Designing for Amazon: Everything — Detail Page Images, A+ Pages, Brand Stories & Stores

Designing for Amazon is unlike designing for any other platform. It’s not just about aesthetics — it’s about persuasion at a glance, structure that sells, and visuals that perform within strict platform constraints. Over the past few years, I’ve worked extensively on Amazon creatives: from DP (detail page) images to A+ pages, brand stories, and full-fledged brand stores. Here's what I’ve learned.

Detail Page (DP) Images — Where Form Meets Function

DP images are the first impression. They have to do a lot with very little — convey features, create desire, and remain Amazon-compliant.

I approach DP image design with clarity and contrast in mind. The product should always be the hero. I use thoughtful layouts, minimal iconography, and lighting that adds depth without clutter. If done well, they not only build trust but guide the shopper toward conversion..

Key mindset: The goal isn’t to decorate — it’s to inform with impact.

A+ Pages — Building a Story Below the Fold

A+ pages are where the brand voice can finally breathe. But space is limited, and modules have rules — so creativity lives within those borders.

I design A+ pages to feel premium, even within Amazon’s rigid layouts. That means:

Creating visual rhythm through alternating modules
Using consistency in typography, icons, and color palettes
Bringing the brand story to life through microcopy, subtle gradients, and lifestyle visuals

When done right, A+ pages aren’t just add-ons — they’re mini landing pages that reinforce credibility and drive emotional engagement.

Brand Stories — Making the White Space Work

Brand stories on Amazon appear awkward at first: white backgrounds, horizontal scrolls, and strict formatting. But I treat them like a visual editorial — breaking them into clean, modular moments that communicate purpose and personality.

This is where I bring in:

Soft corner shapes to offset white-space blocks
Messaging hierarchy to lead the scroll
On-brand visuals that tie into DP and A+ for a seamless narrative

Brand Stores — The Amazon Homepage for Your Brand

Brand stores are your chance to create a branded destination within Amazon — almost like a microsite.

Here, I use strong UI structure (with grids and anchor links) while injecting personality through large banners, curated category sections, and custom image tiles. The goal is to make it feel both familiar and elevated — like a continuation of your brand’s website, not just an Amazon shell.

The Amazon Mindset

Designing for Amazon taught me to work within constraints without compromising creativity. Every pixel must work harder. Every module has a reason to exist. It’s where storytelling meets performance.

And when you get that balance right — design doesn’t just look good. It sells.

Thanks for reading.